The Hunter Douglas Gallery Advantage

As the only Hunter Douglas Gallery designated window treatment dealer north of Grand Rapids, Trend Window & Design takes its role seriously as the premier provider and installer of custom made window treatments in Northern Michigan.

The Gallery program is actually an alliance between HunterDouglas and Trend, notes Sid Lammers, Trend owner and founder. “Our focus is providing customers with a complete satisfying shopping experience. This entails everything from the initial inquiry about world famous HunterDouglas products, to delivery and installation.”

This customer focus is one of the prime reasons one of the world leaders in window treatments established the Gallery store authorization. The ongoing alliance with special stores like Trend has raised the industry standard for window fashions retailing. By building and supporting this select group of retailers who have fulfilled the exacting requirements set forth by HunterDouglas, Trend Window & Design has positioned itself to offer customers an atypical shopping experience.

“Our staff hears time and time again from first time visitors to the store of their surprise at our range of inventory and level of services,” remarks Sid.

He points out that the HunterDouglas Gallery store distinction does not come easily and is not for all window treatment dealers. “The process is an exacting one.”

HunterDouglas fabricators must first nominate their retailers for the alliance. The stores then complete a rigorous screening process before being accepted as HunterDouglas Gallery dealers.

Among the program requirements:

  • Gallery stores must be full-service
  • Financially stable
  • Independently owned retail stores
  • Have a demonstrated focus on providing customers with a thoroughly satisfying shopping experience
  • Demonstrated dedication to promoting the HunterDouglas brand

In sum, reflects Sid, the relationship with HunterDouglas has been good for Trend and its customers. “We’re a better store because of it, and as a result our customers receive greater exposure to quality inventory and a wide range of professional services.”

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